Sniper not a Shotgun: Creating a More Targeted D2C Sales Channel for One of Canada’s Largest Telecoms

Client: Fortune 100 Telecommunications Company

Proposal: After speaking with customers, sales representatives, and management personal from the clients company, the Conexus team believed that it could optimize a sales funnel the client was using for outbound D2C efforts. The company was casting a wide net, and in some instances wasting financial and human capital on leads that were unlikely to reach the end of the sales funnel. Using data acquired, Conexus proposed creating a new sales team for outbound D2C efforts that would be more focused on a niche of prospects that according to research conducted, would more inclined to purchase the product.

Results: The proposal was accepted and Conexus was brought on board. Conexus assisted in creating and training the sales team. As a direct result of these efforts, over $10,000 weekly was closed for the client.

Additional Notes: For this project Conexus was compensated solely on a contingency bases.