From Beijing to Vancouver: How Conexus Structured the Entrance of a Chinese Mid-Market Tech Brand into the Canadian Market

Client: A Midsized Beijing-Based Home Technology Company.

Proposal: The team at Conexus noticed, through experiences with other clients, that there was a gap in supply for a specific type of home technology in the Canadian markets. After vetting and qualifying multiple company’s, Conexus decided a prominent and reputable company in the Asian markets was best suited to fill the supply gap. The proposal submitted to senior staff at the clients company detailed logistically how the brand could enter the Canadian markets through curated B2B sales channels, leveraging underserved niches, and outperforming the functionality of lagging North American competitors. The proposal detailed sales, marketing and communications strategies to niche industries along with relevant research and needs-analysis on several large prospects.

Results: The proposal was eventually accepted and the client is in the process of establishing laid out logistics channels and beginning the sales funnels laid out in the proposal.

Additional Notes: After the acceptance of the proposal, new details emerged that rendered critical parts of the original recommendations and strategies unfeasible. In efforts to be transparent, Conexus believes highlighting unsuccessful projects is crucial to underscoring the volatile and ever-changing nature of commerce.